Cisco at NAB Present 2023: Pushing the Boundaries of What’s Attainable in Media and Leisure


I’m feeling tremendous energized this week as I head out to the one hundredth anniversary of the NAB present in Las Vegas the place I’ll be joined by my improbable Cisco crew, devoted to supporting the Sports activities, Broadcast, Media, and Leisure trade. With new improvements, rising partnerships, expansive coaching packages, buyer momentum, and fascinating talking periods deliberate, our presence at NAB 2023 goes to be one for the reminiscence books.

We’ve been steadily rising our presence on this marketplace for years, and it’s thrilling to see the place we’re right now. Right here’s a small glimpse of what you’ll be able to count on to see from Cisco at NAB this week.

Progress in Cisco IP Material for Media

The progress and progress of Cisco’s IP Material for Media (IPFM) answer is spectacular to say the least.  We’ve present tasks underway with NEP, the Philadelphia Phillies, and State Farm Stadium to call a number of, who’ve trusted Cisco in reworking their networks with versatile IP infrastructure to help a number of the nation’s largest stay occasions.

Cisco is proud to be the market chief for modernization and R&D in IP Networking for broadcast and media. By means of our modern partnerships like EVS, NEP, and Intel, we’ve added options to Cisco IPFM for Non-Blocking Multicast (NBM), NAT, and PFM-SD. These options present end-to-end, multicast, stay visitors visibility, simplified and versatile deployment at scale, improvements in NBM energetic, in addition to RTP circulate monitoring.

Making Waves in Content material Supply with Qwilt

Along with Qwilt, we’ve shortly reached milestones that validate the excessive market demand for our modern joint content material supply answer with accelerated adoption by each service suppliers and content material publishers worldwide.

With a number of the largest world streaming manufacturers counting on the platform right now, the Open Edge answer working on Cisco’s edge infrastructure serves over one billion distinctive subscribers globally. Amongst many others, we’re thrilled to have the ability to share that Airtel India, J:COM Japan, Telefonica Spain, and Vodafone Turkey are amongst roughly 150 service supplier companions who’ve deployed the answer to-date!

At NAB, we are going to exhibit how our joint answer is assembly the growing demand for content material supply and edge cloud providers and enhancing re-buffering time, Time-To-First-Body, Common Bit Fee (ABR) and Error Fee for live-streamed media supply.

Powering the Way forward for Related Sports activities At present

Cisco’s involvement in sports activities venues might be traced again to the early 2000’s with the creation of a single converged community to help the way forward for connectivity for venues. Since then, Cisco has labored with a variety of sports activities and leisure venues and leagues internationally, together with Allegiant Stadium (Las Vegas Raiders), CITYPARK (St. Louis SC), the Etihad Stadium (Manchester FC), GEODIS Park (Nashville FC), Santiago Bernabéu Stadium (Actual Madrid FC), SoFi Stadium (Los Angeles Rams and Chargers; host of Tremendous Bowl LVI), and plenty of extra, to carry the best high quality expertise to each fan, in each seat.

With our companions at Wipro, we’re persevering with to ship our best-in-class IPTV platform, Imaginative and prescient Edge, with deployments in over 400 venues worldwide!

At NAB we will likely be highlighting how we’re serving to groups push the boundaries of what’s doable and testing new applied sciences to offer seamless, safe, and fascinating experiences for each fan.

There may be a lot extra to share that gained’t slot in one weblog. So, as you make your approach throughout the present flooring at Las Vegas Conference Middle this week, trying out demos, listening to talking periods, and chatting with 100,000 of your closest mates, be sure to cease by the Cisco Sales space (#3742) within the West Corridor and see for your self how Cisco and its formidable ecosystem of companions are forging a path to drive this trade in direction of the way forward for linked experiences.

For extra data go to the Sports activities, Media and Leisure part of the Cisco Portfolio Explorer.





Leave a Comment